Fees tied to adspend and performance, not a flat cut of your budget.
Scale does not charge a fixed percentage of ad spend, because that pays an agency to spend more whether it works or not. Our fee is based on both the adspend we manage and the results it drives. That keeps your margins protected and keeps our incentives pointed at the same number yours are: profit. We do not publish set prices, because the right structure depends on your revenue, your spend and where the growth is. You get real figures on the first call, once we understand your business and see the account.
Want the actual numbers for your business?
Book a 15 minute call. We will audit your account and give you a straight answer on the fit and the fee.
A flat percentage of spend pays for the wrong thing.
The most common agency fee is a fixed percentage of your ad spend. It sounds simple, but read the incentive it creates. The more you spend, the more the agency earns, whether or not that extra spend was profitable. The person advising you on budget is paid to push the budget up.
Flat percent of spend
- The agency earns more the more you spend, regardless of whether it worked.
- Advice on budget is compromised, because higher budget means a higher fee.
- Efficiency and margin are your problem to watch, not the agency's.
- Scaling spend and scaling profit get treated as the same thing. They are not.
Adspend plus performance
- The fee reflects the work of managing spend at scale and the results it drives.
- When we recommend holding budget to protect efficiency, we are not paid less to be honest.
- We win when the account is genuinely working, not simply when it is bigger.
- Profit, revenue and creative compound together, which is the point of the whole model.
Tying the fee to adspend and performance means both sides are looking at the same scoreboard. We are motivated to spend where it returns, to pull back where it does not, and to keep pushing your creative output up because that is what raises the ceiling on growth. Your creative volume is the ceiling on your scale. Our fee rewards us for raising it, not for inflating a media budget.
Your margin, your capability, and your freedom to spend sensibly.
Your margins
Because we are not paid to inflate spend, budget only goes up when the numbers support it. We hold or reallocate when efficiency slips. Growth without wrecking the bottom line is the whole objective.
The capability you keep
We build the creative system inside your business and coach your in-house team to produce at volume. When we work together, that capability stays with your team. You are not renting a skill you lose the day you leave.
No pressure to overspend
There is no incentive on our side to talk you into a bigger budget for its own sake. We scale when it is profitable and hold when it is not, and we tell you which one it is. Discipline is baked into how we get paid.
Scale struck the right balance between being reactive and being responsible. They moved quickly as Meta's delivery changed, reallocated spend where it mattered most, and stayed disciplined on efficiency. That let us scale performance without inflating budgets.
Candice YueCommerce Manager, b.box
A straight answer within 48 hours. No pressure.
You do not have to commit to anything to find out whether we are a fit. Here is exactly how the first conversation runs.
Book the call
15 minutes. You tell us the business, the current spend and where you want to be. We tell you honestly whether this is the kind of account we can move.
We audit the account
Within 48 hours we review your ad account and your creative pipeline. We look at what is working, what is capped, and where the volume needs to come from.
You get a straight answer
We give you a clear read on the fit and the fee structure for your business. If it is not right for you, we say so. There is no pressure and no obligation.
Straight answers on fees, budgets and who runs your account.
Do you charge a flat percentage of ad spend? +
No. A fixed percentage of ad spend pays an agency to spend more whether it works or not, which leads to overspending. Our fee is based on both the adspend we manage and the performance it drives, so our incentives stay aligned with your margins.
How is the fee actually structured? +
The fee is a function of the adspend we manage and the results we deliver against it. Because the performance component moves with your outcomes, we only win when the account is genuinely working.
We agree the specific structure with you on the first call, once we understand your business and have seen the account. We do not publish set prices because the right structure depends on your revenue, your spend and where the growth is.
What budgets do you work with? +
Clients range from around $300 to $1,000 a day up to $50k to $100k a day. We bring on partners doing roughly $3m to $100m or more in online revenue.
If you are below that range today but growing quickly, tell us on the call and we will give you a straight answer on timing.
Who works on my account? +
Partner level leadership and oversight. Senior thinkers, not an army of juniors. Scale is senior on purpose because creative strategy and media buying both need experience to get right, and the two have to be run together, not in separate silos.
Do you produce the ads yourselves? +
No. Paying for individual ads is expensive and the cost per creative can climb into the thousands. Instead we help you create industry leading creative at the lowest cost per ad unit, brief it into your team, write the scripts, and show you how to produce it at scale so you can make hundreds of high performing on brand ads.
Am I locked into a minimum spend or long contract? +
We do not push you to spend more to grow our fee, because our fee is not a flat percentage of spend. We scale budgets when the numbers support it and hold when they do not.
The creative system we build stays with your in-house team, so the capability is yours to keep.
Get the real numbers for your business.
Book a 15 minute call. We audit your account within 48 hours and give you a straight answer on the fit and the fee. Profit, revenue and creative, compounding in harmony.