Senior on purpose. Built for performance.
Scale Digital is a performance marketing agency for DTC eCommerce brands at $5M+, founded by Matthew Feng, with offices in Melbourne and Sydney. We do not produce your ads. We build the creative system, brief scripts and angles into your in-house team, coach them to produce at volume, then buy media across Meta, TikTok and Google against those winners. Your creative volume is the ceiling on your growth. We build the engine that raises it. Our fee is tied to adspend and performance, so our incentives stay aligned with yours.
Creative agencies miss the performance. Media agencies ignore the creative inputs. We bridge that divide.
Senior on purpose and driven by a performance mindset. Creative agencies make great content but miss the performance. Media agencies run the ads but ignore the creative inputs. Scale bridges that divide so your ads stay on brand and your performance moves.
What most setups get wrong
- Creative shops ship beautiful assets that never get tested against spend.
- Media buyers optimise inside the account but starve it of fresh creative.
- Paying per ad gets expensive fast, so volume stalls and so does growth.
- An army of juniors learns on your account instead of driving it.
How we work instead
- We write the scripts, angles and concepts, then brief them into your team.
- We coach in-house production so you make high performing ads at scale.
- We buy the media across Meta, TikTok and Google and feed winners back in.
- Partner level leadership and oversight. Senior thinkers, not an army of juniors.
Profit, revenue and creative, compounding in harmony.
Most agencies pull one lever and hope the rest follow. We treat profit, revenue and creative as one connected system. When your creative volume rises, your winners multiply. When your winners multiply, your media buys harder. When your media buys harder, profit and revenue move together instead of trading off against each other.
That is the whole idea behind Scale. Your creative volume is the ceiling on your growth. Raise the ceiling and everything downstream compounds. We keep the three in balance so you are not scaling revenue while eroding margin, or protecting margin while your growth flatlines.
Four steps that turn creative volume into scaled performance.
01. Understand your business
We start with your economics, your margins and your goals. Before we touch an account we know what a good customer is worth to you and where profit actually sits.
02. Research the market
We reverse engineer fast-growing competitors. We map the angles, hooks and formats that are already working in your category so we brief from evidence, not guesswork.
03. Build the creative system
We write the scripts, angles and concepts, then brief them into your in-house team and coach them to produce at volume. You own the output and the capability.
04. Scale with media buying
We run media across Meta, TikTok and Google, find the winners, and feed those learnings straight back into new briefs. The loop tightens every cycle.
The numbers behind the model.
$500M+
Revenue generated for the brands we work with.
Top 1%
Of Meta spend managed, as an enterprise badged Meta partner.
500+
Ads briefed into in-house teams and taken live.
TikTok
One of a handful of TikTok Enterprise Partners.
Scale struck the right balance between being reactive and being responsible. They moved quickly as Meta's delivery changed, reallocated spend where it mattered most, and stayed disciplined on efficiency. That let us scale performance without inflating budgets.
Candice Yu eCommerce Manager, b.box
Founded by Matthew Feng.
Matthew Feng, Founder
Matthew founded Scale Digital and leads the team. He built the agency around a simple conviction: creative volume is the ceiling on growth, and the brands that win are the ones that can produce and test at scale.
He keeps the work senior. Partner level leadership sits across every account, so the thinking on your business comes from experienced operators rather than an army of juniors.
Who works on your account
Partner level leadership and oversight on every engagement. Senior thinkers who have run spend at scale, not a bench of juniors learning on your budget.
We work with eCommerce fashion, beauty, homeware and kids brands, plus SaaS and apps, ideally with an internal marketing team we can brief into and coach.
Melbourne and Sydney.
Melbourne
Level 6/55 Collins StMelbourne VIC 3000
Sydney
Level 2/388 George StSydney NSW 2000
Ready to raise the ceiling on your growth?
Tell us where your brand is now and where you want it. We will show you how the model applies to your account, your margins and your creative capacity.