Case study: Freya
Freya Meds grew 1100% in the US, from $300k per month to over $3m per month at a profitable CAC.
Freya is a telehealth brand. Scale Digital was brought in to grow the US market. We took the account from low seven-figure revenue to an eight-figure run rate in six months, holding a customer acquisition cost the business could profitably scale against. We did not produce the ads. We built the creative system, briefed the scripts and angles into Freya's team, and bought media across the winners.
1100%
US revenue growth
$300k → $3m
Monthly revenue, per month
6 months
Low 7-figure to 8-figure run rate
The situation
Strong product, US spend that would not scale profitably
Freya had a proven offer and a working US funnel at a modest scale. The problem was the ceiling. Every attempt to push spend harder moved the customer acquisition cost the wrong way, so the account sat around $300k per month and could not break through.
The real constraint was creative. The account was leaning on a small set of ads. When you buy against a thin creative library, the algorithm runs out of fresh angles, frequency climbs, and cost per acquisition rises the moment you add budget. The media was not the bottleneck. The volume and variety of creative feeding the media was.
Freya also had an internal team that could produce content. What they did not have was a briefing system that turned market research into a steady stream of scripts, angles and concepts built to perform, or a media approach that fed proven winners back into the next round of briefs.
- Spend capped near $300k per month before CAC broke
- Thin creative library, so the algorithm fatigued fast
- No system to brief research into performing scripts
- Winners not being fed back into new creative
What we did
Built the creative engine, then bought media against it
We ran Freya through our four-step model. The goal was simple: raise the creative volume so the media had room to scale, and keep the customer acquisition cost profitable the whole way up.
01. Understand the business
We got clear on Freya's offer, margins and the CAC the business could profitably sustain in the US. That number set the target for every media decision that followed.
02. Research the market
We reverse engineered fast-growing competitors in US telehealth. We pulled the hooks, formats and angles that were working, then mapped where Freya could win with messaging that was on brand and distinct.
03. Build the creative system
We wrote the scripts, angles and concepts, then briefed them into Freya's in-house team and coached them to produce at volume. Paying for individual ads is expensive. Teaching the team to make hundreds of on-brand ads at a low cost per unit is what raised the ceiling.
04. Scale with media buying
We ran the media across Meta, TikTok and Google, watched what won, and fed those winners straight back into the next round of briefs. Profit, revenue and creative compounding in harmony.
Senior on the account
Partner-level leadership and oversight, senior thinkers rather than an army of juniors. The team went well beyond the original scope and worked as an extension of Freya's in-house team.
Aligned on performance
Our fee is based on adspend and performance, not a fixed percentage of spend. That kept the incentive on efficient growth, not on inflating budgets to grow the invoice.
The result
1100% US growth in six months
More creative gave the media room to scale, and the customer acquisition cost held. Freya went from a capped $300k per month to over $3m per month, from low seven-figure revenue to an eight-figure run rate, in six months.
1100%
US revenue growth
$3m+
Revenue per month, up from $300k
Profitable
CAC held through the scale
6 months
To an 8-figure run rate
They took us from low 7-figure revenue to an 8-figure run rate in just 6 months. The team went well beyond the original scope and genuinely felt like an extension of our in-house team.
Luke MarshallFounder, Freya
More results
What compounding creative looks like elsewhere
Copini: 890% growth at a 10x MER
Beauty brand grown with the same engine. Research the market, brief the creative, buy the media, feed the winners back in. Read the Copini case study.
b.box: 52% year on year growth
Kids brand scaled through peak periods without inflating budgets, staying disciplined on efficiency as delivery shifted. Read the b.box case study.
Your creative volume is the ceiling on your growth
If your US or Australian spend is capped by a thin creative library, we build the engine that raises it. Book a call and we will map the same path for your brand.